On Thursday, October 5, 2023, Watertown, New York, lost a beloved figure in its broadcasting community. Brian Best, the News Director at Froggy 97, a part of Stephens Media Group, passed away, leaving behind a legacy of excellence, community service, and unwavering dedication.
Brian Best’s journey in the world of news and media was marked by outstanding achievements and contributions to his community. As we reflect on his life and career, we see a remarkable individual who touched the lives of many in Watertown and beyond.
Born and raised in Watertown, Brian Best was deeply connected to the North Country. He attended Jefferson Community College, where he pursued an Associate of Arts and Sciences degree in Business Administration and Management, General. This early education laid the foundation for his future career, instilling in him a strong work ethic and a commitment to excellence.
However, Best’s contributions extended far beyond his career in broadcast radio. He was an active member of the Boy Scouts of America, where he served as a Senior Patrol Leader and later as a Scoutmaster. His involvement in the Boy Scouts demonstrated his dedication to mentorship and shaping the lives of young individuals, instilling values that would serve them throughout their lives.
One of the notable recognitions in Best’s life was a Certificate of Appreciation issued by the Vietnam Veterans of America in August 2006. This certificate was a testament to his commitment to reporting on veterans’ issues and his passion for bringing their stories to the forefront. It reflected his compassion and deep respect for those who had served their country.
In his own words, Best summarized his impressive career and contributions on LinkedIn, stating, “I have worked 23 years in broadcast radio, 18 years in news. Was active in the Boy Scouts of America for several years as well. I received a certificate of appreciation from the Lowville, NY chapter of the Vietnam Veterans of America for reporting on veterans issues.” These words encapsulated his dedication to his craft and his community.
Froggy 97, where Brian Best served as News Director, paid a heartfelt tribute to their dear colleague and friend. In a message shared on their Facebook page, written by JJ from Z93, they expressed their deep sorrow at his passing and conveyed their sympathies to his family. Froggy 97’s message highlighted the profound impact Best had on his coworkers and the station itself.
“It is with heavy hearts that we share the news of the passing of our beloved colleague, News Director, Brian Best. Our heartfelt sympathies go out to his family at this time. Brian was not just a colleague but also a dear friend to many of us. His dedication, professionalism, and contributions to our station were invaluable. He will be always known as the ‘Best’ News Director in the North Country and will be greatly missed by all of us here at Z93, WTNY, and FROGGY 97.”
Brian Best’s legacy as a News Director was truly remarkable. His dedication to delivering accurate, informative, and relevant news to the North Country community was unwavering. He possessed the unique ability to connect with his audience, making the news relatable and understandable to all.
Best’s impact extended beyond the radio waves. He was actively involved in community events, lending his voice and support to causes that mattered. His reporting on veterans’ issues, as recognized by the Vietnam Veterans of America, exemplified his commitment to raising awareness about important topics and giving a voice to those who needed it.
In his role as a mentor in the Boy Scouts of America, Brian Best shaped the lives of countless young individuals. His leadership, guidance, and commitment to character development left an indelible mark on the scouts he worked with. Many of them, now adults, carry the values and life lessons instilled by Best throughout their journeys.
As we remember Brian Best, we reflect on the immense contributions he made to Watertown and the surrounding areas. His dedication to his craft, his community, and the causes he believed in is a testament to his character and the impact one individual can have on the lives of many.
In a world where news is constantly evolving, Brian Best stood as a beacon of integrity and professionalism. His commitment to delivering the truth, no matter how challenging, set a high standard for journalism. His passing leaves a void in the broadcasting community that will be difficult to fill.
To his family, friends, coworkers, and all who had the privilege of knowing him, Brian Best will be remembered not just as a News Director, but as a compassionate, dedicated, and genuinely caring individual. His legacy will live on through the lives he touched and the stories he shared.
As Watertown mourns the loss of a true broadcasting icon and community leader, let us also celebrate the life and achievements of Brian Best. He will forever remain in the hearts and memories of those who had the honor of knowing him, and his impact on the North Country will be felt for generations to come.