Rick Betenbough was a fantastic person who passed away on Friday, October 27, 2023. Those who had the honour of knowing him are left feeling empty-handed by the news of his premature death. Rick was more than just a prosperous businessman—he was a guy of unflinching honesty, limitless charity, and a strong sense of civic duty.
Born and raised in Lubbock, Texas, Rick Betenbough’s journey was one marked by a relentless pursuit of excellence. His impact reached far beyond the corporate boardroom, resonating in the lives of those he touched through his philanthropy and compassionate spirit. As we reflect on the legacy he leaves behind, it becomes evident that Rick was not just a CEO; he was a compassionate leader who valued people above all.
Rick’s professional journey was illustrious. At Betenbough Companies, where he served as the CEO, he steered the ship with a unique blend of business acumen and genuine care for his employees. Beyond the title, he was a mentor, a friend, and a guiding light for many within the organization. His leadership style was rooted in principles of humility, empathy, and a commitment to fostering a positive workplace culture.
Betenbough Homes, a testament to Rick’s entrepreneurial spirit, stands as a symbol of his dedication to building not only houses but communities. As the founder and former president of Betenbough Homes, he brought a vision to life, creating spaces that were more than structures; they were homes where families would grow, memories would be made, and lives would be enriched.
Before his venture into the world of real estate, Rick Betenbough honed his skills in sales at Compu-Share, Inc. It was during this time that he cultivated the art of connecting with people—a skill that would become a hallmark of his personal and professional life. His ability to make everyone feel valued and heard set him apart, leaving a lasting impression on all who crossed his path.
Rick’s educational journey began at Slaton High School, where he laid the foundation for a life dedicated to learning and growth. His intellectual curiosity led him to Texas Tech University, where he continued to refine his skills and broaden his horizons. The values instilled in him during these formative years would shape his character and guide his actions throughout his life.
However, beyond his professional accomplishments and academic pursuits, Rick Betenbough will be remembered most for his kindness and generosity. Numerous stories abound of his selfless acts, whether it was lending a helping hand to a colleague in need or spearheading charitable initiatives to uplift the less fortunate. His impact extended beyond Lubbock, reaching communities around the world.
One poignant testament to Rick’s character comes from those who had the privilege of working alongside him. As one colleague reflects, “When I first started working for Betenbough Homes, not a lot of people talked to me, but Rick always made an effort every time he saw me and made me feel like someone.” It is this personal touch, this ability to see the individual beyond the professional role, that defined Rick’s leadership style.
Rick Betenbough’s unwavering commitment to his community and his faith were evident in both his professional and personal life. A man of his word and a man of God, he embodied values that transcended the bottom line. His actions spoke louder than words, leaving an indelible mark on the hearts of those who had the privilege of knowing him.
As we mourn the loss of Rick Betenbough, let us also celebrate the legacy he leaves behind. A legacy of compassion, generosity, and a relentless pursuit of making a positive impact on the lives of others. Rick’s story is not just one of business success; it is a narrative of a life well-lived, marked by the profound and lasting impact he had on the people and communities he touched. May he rest in peace, knowing that his legacy will endure in the hearts and minds of those who were fortunate enough to know him.